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Medical and Value Communications

Scientific experts to develop and implement successful communication plans

Strategic solutions for medical affairs and publication professionals

ICON combines strategic consulting with delivery of innovative, insightful and impactful tactics to communicate your product's value to external stakeholders and optimise the impact of your clinical and outcomes data.

Strategic consulting

Our experienced medical communications strategists and scientific experts develop and implement customised, strategically aligned communication plans.

From evidence generation planning and platform development, to generation of comprehensive, evidence-based tactical plans, our scientific teams partner with you to ensure optimised dissemination of a product’s clinical and outcomes data across a variety of audiences and venues. We offer consultation on:

  • Medical strategies
  • Scientific platforms
  • Lexicons
  • Communication plans
  • Publication plans
  • SOPs and best practices

Best practices to increase engagement with scientific poster content

Scientific posters are in need of a design overhaul. Poster sessions are a valuable opportunity to communicate research with a large audience. However, traditional posters rely on an information-dense design and often fail to make a lasting impression.

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Communication plan implementation

ICON's Medical Communications team includes scientific staff with advanced credentials who are responsible for the quality and accuracy of every deliverable. They work alongside an experienced account team to ensure outstanding operational delivery across a breadth of medical communications initiatives, including live meetings, publications, training programs and digital platforms.

We provide preclinical, clinical and HEOR publications including:

  • Primary manuscripts
  • Posters
  • Abstracts
  • Dossiers
  • Newsletters
  • White papers
  • Reviews
  • Literature analyses

We support Medical Affairs with the tools and solutions to deliver compelling communications:

  • Educational materials
  • MSL tools
  • Training
  • Medical information
  • Live and virtual events
    • Working groups
    • Advisory boards
    • Symposia
    • Congress coverage

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With your strategy as a foundation, we will capitalize on the best available information to develop strong and compelling content, provide creative concepts that support your messages, and deliver them seamlessly.

To learn more or to speak with an expert, contact us today.

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