Health Rankings
HealthRankings data sets enable clients’ programmatic advertising campaign to target condition-based customer audiences and specialty-based physician audiences through chosen distribution points. The HIPAA-compliant, fully de-identified data sets offer convenient off-the-shelf solutions and customised audiences.
We help clients answer:
- How do I find my desired audience?
- How do I activate or target them?
- How do I do this in a cost effective and timely manner?
Integrated Dataverse
Our health data sets come from one of the largest integrated, curated, and de-identified health data repositories – IDV®
The process of building digital audiences:
- Define the population of interest
- Profile them with attributes available in IDV®
- Build a model that scores all patients in IDV®
HealthRankings features and benefits
Precision and Scale
Our approach to propensity scoring improves upon the results of the generalised approaches and addresses the concerns of marketers who have not seen the best results from some of the generalized approaches in market today.
Propensity-Based Scoring
Through a combination of socio-economic and healthcare utilisation data, and via machine learning and statistical modeling techniques, we have grouped individuals based on their propensity to have certain health characteristics.
100% Anonymisation
All scoring adheres to the strict requirements of HIPAA. Scoring is conducted on anonymised audiences only. Population sizes are large enough such that there is no risk of re-identification.
Behavior Focus
All our scoring is conducted in accordance with NAI Code of Conduct and HIPAA. We focus on non-sensitive therapeutic categories and strive towards understanding the drivers of behavior.
2x Click-Through Rates
HealthRankings segments receive more than twice the benchmark Click-Through Rates and higher number of clicks despite serving less than 50% impressions, compared to a competitor model.