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Global Medical and Commercial Agency

Transformative thinking that fuels powerful medical and commercial solutions

What happens when scientific precision meets creative expertise? When commercial acumen is fueled by transformative thinking...Connections are made.

At ICON, our award-winning Global Medical & Commercial Agency (GMCA) is led by scientific and clinical visionaries and communication provocateurs—who connect scientific precision, creative expertise, and commercial acumen with transformative thinking. 

With our unique architectural approach, we build compelling evidence-based scientific narratives and execute powerful medical and commercial solutions, bridging the gap between high science and data visualization.

To ensure your narrative sparks meaningful conversations with healthcare decision-makers and provokes change, our diverse experts synthesize global and regional knowledge and human connections, to shape market perception, drive awareness, accelerate acceptance, and ultimately elevate patient outcomes.

Our areas of expertise:

Connecting patient priorities

Connecting patient priorities – focusing on treatment limitations and unmet needs, with the promise of new approaches and your vision

Bridging the gap

Bridging the gap between high science and data visualization to build compelling evidence-based scientific narratives

Building enduring partnerships

Building enduring partnerships with thought-leaders and patient advocacy groups to spark meaningful conversations

Provoking change

Accelerating acceptance and driving treatment changes with healthcare decision-makers

Key solutions:

  

  • Educational needs assessment

  • Gap analysis

  • Patient journey

  • Patient strategy

  • Patient/caregiver testimonies

  • Disease education

  • Message development

  • Scientific content and enhancements

  • Plain language summaries & infographics

  • Scientific animations and videos 

  • Value and market access strategy

  • TL identification & mapping

  • Advocacy partnership

  • Advisory boards/round tables 

  • Congress planning & engagement

  • Omnichannel planning & dissemination

  • Branded materials

  • Campaigns

  • Disease and product theaters 

  • Field training and content

  • Core detail aid

  • Annotated PI

  • Launch planning

  • Brand planning

Connect with us

Start meaningful conversations and provoke change now. Connect with our Global Medical and Commercial Agency and learn more about how our team can support your needs.

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