-
20+
Years data history -
270+
Data sources and 20+ year average partnership -
300M+
Patients -
7.7M
Healthcare providers
Why Symphony Health?
Revolutionising healthcare with expertly integrated US data for improved patient outcomes
Data strategy
that ensures business continuity.
Data strength
from 270+ sources with an average of 20+ years partnership.
Data connections
3 out of 4 patients with Rx linked to diagnosis.
Data optimisation
Tokenised open & closed claims asset.
Data fit for purpose
Project-based data partnerships for unique business questions.
Data solutions
Consulting + technology expertise for exclusive alternatives.
Our solutions:
We combine trusted real-world data, expert integration, and responsible analytics to turn complexity into insight.
Unparalleled de-identified healthcare data platform
Integrated Dataverse (IDV®) is a comprehensive, de‑identified open claims data platform that unifies medical, hospital, prescription, point‑of‑sale, non‑retail, and demographic data into one consistent view. As the core of all data products, it supports prescriber, payer, and patient insights across commercial functions like sales, marketing, and managed markets.
IDV® — Integrated Dataverse
IDV® provides the most complete view of market data to deliver unparalleled insights into your brand journey.
PatientSourceComplete™
PatientSourceComplete provides a tokenised closed claims dataset with highly representative data covering the entire continuum of care to empower patient-centric decisions.
PatientSourceDUO™
DUO provides a singular analytically-ready and tokenised dataset that captures the longitudinality of open claims, along with the patient-precision of closed claims for multiple use cases across product lifecycle.
PrescriberSource®
Comprehensive insights pulled directly from the Source.
PayerSource®
Drive profitable managed care strategies by revealing the drivers of influence and their impact on brand performance.
CustomerSource®
CustomerSource provides comprehensive demographic insights for healthcare practitioners.
DiagnosticSource®
DiagnosticSource provides real world insights into diagnostic orders and results across the enterprise - clinical, HEOR, new product planning.
NonRetailSource®
Get fast, flexible, and cost-effective measurement of the non-retail marketplace.
Symphony FLEX™
Flexible healthcare data that answers your questions.
Understand the patient journey
We help you understand what drives patient and physician behaviour across the entire treatment journey—clinical, emotional, and practical. By customising research to your brand, we identify the key moments that shape decisions and reveal where the biggest opportunities lie. We bring together existing market research and internal expertise to build a full picture of the patient journey, segment the most influential stakeholders, and guide targeted strategies that improve engagement and brand impact.
Seamless and efficient data integration, storage, and analysis
Every year, we acquire, standardise, and integrate approximately 68 billion healthcare transactions (prescription, medical, open, closed, and more) into a data environment that now exceeds 14 petabytes, with approximately 1.5 terabyte of new data added each day. Our tried and tested collection of technologies and processes enable the efficient management of data sources, including HIPAA-compliant patient integration, predictive modeling, and machine learning platforms. These are capabilities acquired from more than 40 years of big data management experience.
Symphony HealthCloud®
Gain immediate access to integrated data via cloud-based storage and computing solutions tailor made for healthcare analysis.
Synoma® Data Integration
A deeper understanding of the patient experience results in enhanced engagement with all participants in the patient journey. Curate the most complete view of the patient by longitudinally connecting healthcare, consumer, healthcare professional, organisation, and payer data.
Vantage™ applications
Unlock the potential of your data through our smart, cloud-enabled self-service business intelligence solutions.
Metys®
Get best-in-class insight and timely market intelligence with Metys®, the only completely integrated solution currently on the market that is specifically engineered for pharmaceutical market measurement.
Artificial intelligence (AI) and machine learning
Power every stage of decision-making, combining generative and predictive intelligence, natural-language analytics, automated anomaly detection, and machine-learning workflows to deliver faster insights, higher data quality, and more efficient operations.
Optimise brand strategy and sales effectiveness
Our commercial solutions help life sciences companies optimise brand performance through targeted prescriber insights, advanced analytics, and data-driven sales and marketing strategies. We support launch planning, salesforce optimisation, incentive compensation, and omnichannel targeting, engagement, and measurement across the brand lifecycle.
Targeting and compensation
Identify high-value prescribers for your brand and determine the most appropriate timing for engagement – grounded in prescribing behaviour and payer access dynamics.
Brand management
Maximize the full potential of your brand from launch to lifecycle management.
Media reach and engagement
Reach the best audience for your campaign and connect direct-to-consumer and healthcare provider (HCP) strategies.
Market access made simple
We help you understand how insurance plans and payers affect access to your medicines—what barriers patients face, how those barriers impact your sales, and what you can do to improve coverage. Our tools use deep payer data to show real‑world restrictions, reimbursement patterns, and cost challenges so you can design better access strategies, optimise co‑pay programs, and work more effectively with health plans.
Payer landscape
A clear view of how health plans manage your product—what rules they use, what restrictions patients face, and how access differs across plans and regions.
Copay card optimisation
Helps you understand whether patients need financial support and how to design or improve co‑pay programs so more patients can afford your product.
True benefit design
Reveals what patients actually experience at the pharmacy or point of care, going beyond formularies to show the real barriers payers create.
Medical payer identification
Shows which payers cover your product under the medical benefit, helping you track payer market share and understand payer mix at the brand and prescriber level.
Medical remittance data
Provides insight into how providers are reimbursed and what patients pay out‑of‑pocket, helping you understand financial barriers across payers and channels.
Medicare Part D analytics
Gain powerful insight into Medicare Part D with analytics that track how patients move through benefit phases—helping you understand real access barriers and how they impact product use.
Payer control and physician influence
Find out which payers matter most. Our analytics show who drives access, how physicians respond, and where your contracting efforts will deliver the biggest impact.
Insights Hub: Thought leadership by category
Open & closed claims:
Media article: The claims conundrum
Why Integration is the key to smarter commercialisation.
Blog series: Making Medicines More Affordable
Symphony Health, an ICON plc company, prides itself as a consultative partner of data excellence and expertise. Explore our IRA-related resources to support you through this radical reshaping of the healthcare market.
Whitepaper: The claims conundrum: Integrating openness and precision for competitive advantage.
With an abundance of healthcare data available, life sciences organisations have an unprecedented opportunity to make more informed decisions at critical business milestones. This whitepaper, explores how leaders can maximise the value of healthcare claims data by choosing the most suitable claims data foundation from which to build.
Webinar: From Fragmented to Fluid
A deep dive into claims data innovation. This session is a behind-the-scenes look at the practical applications of open, closed, and integrated claims data as foundational options to a successful data strategy.
Blog: An integrated approach for deeper insight with both open and closed claims data
In this blog, we will summarise open and closed as standalone foundations but will also explore a third option of integrating both open and closed claims in a singular dataset.
Data continuity & transparency:
Blog: Data Transparency: Variances in patient and claims counts explained
This blog explains how Symphony Health’s commitment to data transparency ensures clients can confidently interpret and utilise their refreshed datasets.
Blog: Unlocking the value of transparent healthcare data
In this blog, we'll explore how transparency in healthcare data can unlock its full potential. Discover why transparency matters and how Symphony Health’s approach ensures you get the most accurate, actionable insights.
Article: Med Ad News publication: Why continuity and transparency are key to maximize the value of healthcare data
This article explores why continuity and transparency in healthcare data matter. It offers key questions to assess your data provider and shows how clear, contextual data supports smarter, long-term decisions.
Webinar: Navigating the complexity of real-world healthcare data: choosing the right tools at the right time
From evaluating your asset to sizing markets across multiple indications to merger and acquisition opportunities, the business questions life sciences professionals face are varied and complex. Learn more about what organisations need to understand about choosing the right offering at the right time.
Data integration:
Infographic: Data integration at Symphony Health at a glance
Synoma® is Symphony Health’s validated tokenisation engine, designed to unify healthcare and consumer data with precision, privacy, and speed.
Whitepaper: The triad of trust: Navigating real-world healthcare data integration
This whitepaper delves into the critical need for organisations to develop robust frameworks for integrating healthcare data seamlessly to drive better patient outcomes and organisational success while upholding patient privacy and compliance standards.
Webinar: Beyond the token: Why your healthcare data and integration strategy matters
Listen to experts talk about the need for new data integration strategies in healthcare domain to support the massive digitisation efforts taking place in the industry.
Blog: Validated tokens: The key to following the patient journey
Increasingly, sponsors are finding value in integrating clinical trial data with real-world data and precision medicine data to follow patients through the continuum of care, beyond their trial participation.
Targeted health insights
Case study: Understanding the HER2⁺ Metastatic Breast Cancer Patient Journey
A biopharma company sought a clear, data‑driven view of the HER2⁺ mBC patient journey to improve forecasting, brand strategy, and medical engagement, lacking a unified perspective.
Infographic: Opioid use disorder
Learn about evolving trends in opioid use disorder and the need for deeper real‑world insights into patient journeys and care barriers.
Infographic: Epilepsy awareness
November is Epilepsy Awareness Month - a time to spotlight the challenges of this unpredictable condition.
Blog: MASH: Liver health’s silent epidemic
Learn about recent developments in MASH research and treatment and how Symphony Health data addresses the challenges of liver health’s silent epidemic.
Case study: Lung cancer
Leveraging Real-World Data and machine learning to identify pre-diagnosis lung cancer patients.
Case Study: Psoriasis
Using RWE to differentiate TYK2 inhibitors in a crowded psoriasis market.
Infographic: heart failure
SGLT2 inhibitors: From diabetes to heart health
Infographic: MASH Liver
Hepatitis: Infographic
Migraine and headache: Case study
Migraine and headache: Infographic
Migraine and headache: Demographics
Infographic: Thyroid cancer
Rare disease: Case study
Multiple sclerosis: Infographic
Diabetes: case study
Diabetes: Case study
Melanoma & skin cancer: Infographic
Inflation Reduction Act (IRA):
Blog: Medicare Part D Price Negotiations update: Widespread impact on the industry
The Inflation Reduction Act (IRA) and resulting Medicare Part D price negotiations promise widespread impact on the industry. For the first time in history, the government is empowered to negotiate drug pricing directly with manufacturers.
Blog: Navigating the impacts of the Inflation Reduction Act (IRA): Strategic considerations for pharma
Explore the Inflation Reduction Act’s key points of impact on pharmaceutical companies and considerations to strategically evolve with the coming changes.
Blog: Tallying the TrOOPs: Tracking cost implications under IRA Part D reforms
Get insights into how the 2025 IRA reforms change how Medicare patients accumulate out-of-pocket spend and how the cost burden shifts between stakeholders.
Blog: Subtler scopes: Where IRA drug negotiations meet Part D redesigns
Understand how the intersections of the IRA’s price negotiations, discounts and out-of-pocket caps will impact your drug strategy.
Social determinants of health (SDoH):
Blog: How pharma can use social determinants of health to address health equity
Effectively utilising SDoH data can inform more patient-centric practices and precise commercial strategies to reach underserved and underrepresented communities and improve real-world outcomes including diagnosis, treatment and adherence journeys.
Blog: SDoH data for efficient, patient-centred clinical trials
The social determinants of health (SDoH) are a key component of understanding and delivering better outcomes for patients.
Blog: SDoH data analysis for proactive outcome improvement: A multilayered approach
Social determinants of health affect patients in widely variable ways, and proper, multi-layered analysis is required to gain actionable insight into patient healthcare consumption and behaviour to optimise brand strategy and deliver better solutions and services to patients.
Related information:
Impact of point of care marketing
Evaluating the impact of point of care marketing in hospital settings for cardiovascular disease treatment.
Breakthrough patient reach
With data-powered disease education campaign.
Achieving highly accurate social media measurement
Symphony Health partnered with a major social media platform to help a top pharmaceutical company measure digital campaign impact—while meeting strict privacy standards using anonymized patient-level data.
Symphony Health and dentsu health partner to efficiently reach rare disease patients
Symphony and dentsu partner to evaluate claims models and audience quality across two DTC campaigns - standardising inputs to identify top-performing segments and improve patient reach.
Privacy-safe, high-performing digital campaign targeting
Symphony Health and Butler/Till used advanced contextual targeting to boost diagnosed patient reach and reduce cost per reach- while maintaining strict privacy compliance for a major pharmaceutical client.
Posters
Explore our posters showcasing Symphony Health's latest research on topics like social determinants of health, diabetes treatment adherence, and the impact of drug shortages, presented at major conferences.
For more information
Please contact us directly for more information or to speak with an expert.