Increasingly, sponsors are finding value in integrating clinical trial data with real-world data and precision medicine data to follow patients through the continuum of care, beyond their trial participation. Fortunately, there are dozens of primary and secondary data sources that can be brought to bear on obtaining a complete and longitudinal view of the patient. However, since no one supplier has all the data, data from disparate sources has to be linked at the patient level in a way that is consistent, trustworthy, and protects patient privacy.
Being able to do so in a blinded and encrypted way makes it possible to study healthcare outcomes across the spectrum of clinical development, from early phase to commercialisation. Ultimately, this supports the development of more effective, safer drugs.
Tokenisation as the solution
Tokenisation – the process of replacing Personally Identifiable Information (PII) with a unique encrypted de-identifier – is straightforward enough when applied to clinical trial data in a single dataset. However, it is more complex when drawing on data from multiple sources.
Essentially, tokenisation employs a de-identification engine that assigns a unique and random string of characters, or tokens, to a single patient identity. With the application of such a consistent identifier, one can confidently link data sets together where the same patient exists – all in a completely HIPAA-compliant environment – for use in analytics. And patient data can be tracked over time, for example as a patient moves from trial participation into real-world usage, post launch.
Unlike with traditional encryption techniques, tokenised data can be made indecipherable and irreversible. Through tokenisation, it is impossible to associate sensitive health data with an identifiable individual because the key to the linkage between them is stored in a secure database or “token vault.” Thus, tokenised data on its own holds no intrinsic value for unauthorised users who might gain access to the data.
The need for validation
Conventional wisdom assumes that because tokens are generated using actual patient data that they are automatically valid and trustworthy. However, this assumes that the PII used is of high quality and that the tokenisation engine is run correctly. These are faulty assumptions. In reality, to be trusted, tokens must be validated as being correctly linked to all the relevant patient data.
The process of validating tokens involves matching them against a curated patient master – in other words, against patient data that has been selected, classified, cleansed, and formatted to reduce incorrect or unusable values. A patient match rate between the token and the patient master of 95% or better within an individual data source is the desired standard; anything less suggests an issue with the quality of the token. (Note: patient match rates should not be confused with patient overlap rates which refer to the number of common patient identities in two or more datasets after business rules have been applied.)
Thus, since the quality of the token is directly related to the accuracy and completeness of the PII, maintaining a comprehensive patient master requires access to a vast array of trusted data sources. By investing in multiple rich data sources and an integration scheme using validated tokens, sponsors can unlock the full potential of healthcare data to drive innovation and improve patient outcomes.
Linkage challenges: A real-life example
A clinical trial site that applied tokenisation was achieving a patient match rate of 0%. In other words, there were literally no matches between the patients in the trial and those in the sponsor’s patient master. When the site was asked to confirm what was being entered for the key PII fields, it was found that they were not entering complete details for the patient’s first name. After the site corrected the first name entries, the patient match rate between the trial database and the sponsor’s patient master increased to the expected match rate of 95% or better.
In this section
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Digital Disruption
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Clinical strategies to optimise SaMD for treating mental health
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Digital Disruption: Surveying the industry's evolving landscape
- AI and clinical trials
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Clinical trial data anonymisation and data sharing
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Clinical Trial Tokenisation
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Closing the evidence gap: The value of digital health technologies in supporting drug reimbursement decisions
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Digital disruption in biopharma
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Disruptive Innovation
- Remote Patient Monitoring
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Personalising Digital Health
- Real World Data
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The triad of trust: Navigating real-world healthcare data integration
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Clinical strategies to optimise SaMD for treating mental health
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Patient Centricity
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Agile Clinical Monitoring
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Capturing the voice of the patient in clinical trials
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Charting the Managed Access Program Landscape
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Developing Nurse-Centric Medical Communications
- Diversity and inclusion in clinical trials
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Exploring the patient perspective from different angles
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Patient safety and pharmacovigilance
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A guide to safety data migrations
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Taking safety reporting to the next level with automation
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Outsourced Pharmacovigilance Affiliate Solution
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The evolution of the Pharmacovigilance System Master File: Benefits, challenges, and opportunities
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Sponsor and CRO pharmacovigilance and safety alliances
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Understanding the Periodic Benefit-Risk Evaluation Report
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A guide to safety data migrations
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Patient voice survey
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Patient Voice Survey - Decentralised and Hybrid Trials
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Reimagining Patient-Centricity with the Internet of Medical Things (IoMT)
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Using longitudinal qualitative research to capture the patient voice
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Agile Clinical Monitoring
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Regulatory Intelligence
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An innovative approach to rare disease clinical development
- EU Clinical Trials Regulation
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Using innovative tools and lean writing processes to accelerate regulatory document writing
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Current overview of data sharing within clinical trial transparency
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Global Agency Meetings: A collaborative approach to drug development
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Keeping the end in mind: key considerations for creating plain language summaries
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Navigating orphan drug development from early phase to marketing authorisation
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Procedural and regulatory know-how for China biotechs in the EU
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RACE for Children Act
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Early engagement and regulatory considerations for biotech
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Regulatory Intelligence Newsletter
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Requirements & strategy considerations within clinical trial transparency
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Spotlight on regulatory reforms in China
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Demystifying EU CTR, MDR and IVDR
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Transfer of marketing authorisation
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Exploring FDA guidance for modern Data Monitoring Committees
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Streamlining dossier preparation
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An innovative approach to rare disease clinical development
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Therapeutics insights
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Central Nervous System
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A mind for digital therapeutics
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Challenges and opportunities in traumatic brain injury clinical trials
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Early, precise and efficient; the methods and technologies advancing Alzheimer’s and Parkinson’s R&D
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Key Considerations in Chronic Pain Clinical Trials
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ICON survey report: CNS therapeutic development
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A mind for digital therapeutics
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Glycomics
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Respiratory
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Rare and orphan diseases
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Advanced therapies for rare diseases
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Cross-border enrollment of rare disease patients
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Crossing the finish line: Why effective participation support strategy is critical to trial efficiency and success in rare diseases
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Diversity, equity and inclusion in rare disease clinical trials
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Identify and mitigate risks to rare disease clinical programmes
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Leveraging historical data for use in rare disease trials
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Natural history studies to improve drug development in rare diseases
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Patient Centricity in Orphan Drug Development
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The key to remarkable rare disease registries
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Therapeutic spotlight: Precision medicine considerations in rare diseases
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Advanced therapies for rare diseases
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Transforming Trials
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Ensuring the validity of clinical outcomes assessment (COA) data: The value of rater training
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Linguistic validation of Clinical Outcomes Assessments
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Optimising biotech funding
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Best practices to increase engagement with medical and scientific poster content
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Decentralised clinical trials
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Biopharma perspective: the promise of decentralised models and diversity in clinical trials
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Decentralised and Hybrid clinical trials
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Practical considerations in transitioning to hybrid or decentralised clinical trials
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Navigating the regulatory labyrinth of technology in decentralised clinical trials
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Biopharma perspective: the promise of decentralised models and diversity in clinical trials
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eCOA implementation
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Implications of COVID-19 on statistical design and analyses of clinical studies
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Improving pharma R&D efficiency
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Increasing Complexity and Declining ROI in Drug Development
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Innovation in Clinical Trial Methodologies
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Risk Based Quality Management
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Transforming the R&D Model to Sustain Growth
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Accelerating biotech innovation from discovery to commercialisation
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Value Based Healthcare
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Strategies for commercialising oncology treatments for young adults
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US payers and PROs
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CMS Part D Price Negotiations: Is your drug on the list?
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COVID-19 navigating global market access
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Ensuring scientific rigor in external control arms
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Evidence Synthesis: A solution to sparse evidence, heterogeneous studies, and disconnected networks
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Global Outcomes Benchmarking
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Health technology assessment
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Perspectives from US payers
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ICER’s impact on payer decision making
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Making Sense of the Biosimilars Market
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Medical communications in early phase product development
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Navigating the Challenges and Opportunities of Value Based Healthcare
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Payer Reliance on ICER and Perceptions on Value Based Pricing
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Payers Perspectives on Digital Therapeutics
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Precision Medicine
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RWE Generation Cross Sectional Studies and Medical Chart Review
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Survey results: How to engage healthcare decision-makers
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The affordability hurdle for gene therapies
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The Role of ICER as an HTA Organisation
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Strategies for commercialising oncology treatments for young adults
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