Using longitudinal qualitative research to capture the patient voice
Methods for collecting, analysing, and reporting patients' perceptions of change over time
One of the best ways to ensure that a sponsor’s clinical and commercial programs reflect how patients experience a disease or a treatment is to interview patients directly over time.
This practice – longitudinal qualitative research – is an emerging science that can guide development efforts as well as inform communication strategies for treatments in any therapy area.
In this whitepaper we introduce the basic principles of sound longitudinal qualitative research and offer advice for sponsors considering such an approach as a way of insuring that their development efforts are patient centric. Insights include:
- Pointers for designing longitudinal qualitative studies
- Choosing the most appropriate strategy
- How to think critically about change over time
- Best practices for communicating findings of longitudinal qualitative research