Commercial Positioning case studies
Explore our expertise and success stories.
Learn more about our commercialisation & outcomes expertise in this case study library.
We help pharma, device, and biotechnology companies at every stage of development—from endpoint selection and PRO development, through clinical trials, to post-approval and scientific publication.

Voice & speech recognition
ICON Outcome Measures found well-validated tools for processing data associated with speech cadence, vocal pitch, and similar measures to evaluate rates of change in neurologic and psychiatric disorders.

Patient cardiac safety
A digital health lead at a large pharmaceutical company came to ICON Outcome Measures to find a wearable that could capture continuous cardiac rhythms and be used to detect QT prolongation.

Language Services: Voiceover and video localisation
ICON provided a fully localised and tested informational solution for patients that was consistent across platform components for online materials developed to train patients on the consent process.
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Chronic Myeloid Leukaemia
As a result of the multifaceted communication approach with sites and a strong partnership between ICON and sponsor, the study met its protocol-specified enrolment goal just 9 days beyond contracted Last Patient In date (LPI).

Driving payer education and awareness
ICON delivered a multifaceted omnichannel awareness campaign to provide a seamless customer experience between print and digital channels for a drug to treat PPD.

Rapid manuscript development and delivery
Through close collaboration with a client, the ICON team provided the support necessary to advance a critical COVID-19 manuscript from outline through submission to acceptance in only 20 days.

PKU-specific HRQol Questionnaire Development & Validation
ICON developed the first PKU-specific Quality of Life questionnaire available and validated in four age groups and seven languages.

Retrospective Chart Review Study in Patients with Osteoporosis
This study was conducted to describe clinical characteristics and current treatment practices for patients with osteoporosis at high risk factor in Japan.

Seamless transition from PMA to post-market study
The manufacturer consulted ICON, which had been providing full-service clinical coverage for the PMA study, to economically and seamlessly transition the PMA study participants to the mandated PAS.

Rapid post-market study start-up
The MDDR team developed a study protocol and start-up plan that enabled execution several months faster than a typical study. The team also transitioned from a PMA study to a PAS study.