Optimise brand strategy and sales effectiveness

Identify high value prescribers for your brand and determine the most appropriate and meaningful time for direct engagement, as well as payer access. Through our targeting and segmentation offering portfolio, we can help you understand which practitioners to target to most effectively utilize your promotional resources. We can also segment practitioners against traditional measures such as decile, as well as more nuanced measures like patient population markers, new product adoption rates, or payer mix differentiators.

Answer rapid-fire questions about the market and competitive landscape for your product in real-time. With our National Market Measurement portfolio, including Metys™, you can access robust platforms containing key measures that allow you to evaluate the health of your business within minutes.

Develop, monitor, and improve your incentive compensation plans with the right information, metrics, and expert consulting. Our strong prescription coverage ensures all of your reps are measured fairly and have confidence in the data used in your compensation plan. Additionally, the metrics needed for your evolving compensation plans throughout the lifecycle of your products are available within the Symphony portfolio. Sales contests, kickers, and incentives can also be developed to supplement your ongoing compensation plans.

Track physician prescribing activity more effectively and build targeted lists of providers who fit key high value targeting criteria. We custom develop targeting reports on patient activity to segment a prescriber population based on specific business questions, such as patient claims (alerts) and provider counts.

Align your sales operations to critical market drivers and create meaning practitioner interactions by understanding real patient medical conditions and procedure performance in the office. Our consulting services can help you improve physician targeting of key customers that are valuable for achieving forecast, identify desired sales force size and structure, and create a localized alignment and placement model.

We help prepare your sales force for action by developing tactical call planning models, sales representative incentive compensation plans, key opinion leaders, physician influence and referral network analyses, as well as understanding the influence of IDNs/ACOs and payer networks. We’ll also help you determine who should be targeted to capture the greatest share with minimal cost, and how to organize resources to maximize profitable revenue growth.

Construct predictive models of the future impact of your product throughout the launch and market establishment process. Using the latest statistical and data mining tools, we’ll help you define the right channel and time to engage your customers to maximize your launch and orchestrate communications strategies across various promotional levers.

Our insights-based machine learning and advanced analytics can assist with patient finding, omnichannel optimization and determination of next best action, and market entry. We help assess the market you are entering with a detailed understanding of the current standard of care, unmet clinical needs, and the developmental agents that have the potential to change treatment practice in the future. Finally, we design key performance indicators for launch tracking and management to help you assess the success of your launch.

Maximize the full life potential of your brand. We take into account the entire life of your product, helping you manage the complete set of product information, lifecycle management processes, and resources in order to make more appropriate, timely, and strategic decisions. Our deep knowledge of therapeutic areas, data, and advanced analytics enables us to guide you to the right strategies at each stage of your product’s lifecycle – no matter the pharmaceutical stakeholder or market influences at play.

Our engagements include delivering patient intelligence, identifying key drivers of brand performance, portfolio and product planning, stakeholder segmentation, promotional response and marketing mix modeling, channel/campaign effectiveness and optimization, double jeopardy analysis, and indication prioritization or order of entry.

Reach the best audience for your campaign and connect direct-to-consumer and healthcare provider (HCP) strategies. We blend our rich healthcare data with demographic information to create digital audiences for marketers. Offered under the HealthRankings banner, syndicated disease-based consumer and caregiver audiences are available through a variety of platforms.

View our precise and scalable consumer and caregiver audience targeting through HealthRankings. 

Define and refine your creative approach using data-driven decisions. We leverage our sophisticated machine learning to help you reach consumer targets effectively, as well as identify which consumers and professionals are the best targets for your campaign. Our media planning solution includes target profiles such as health, demographic, and psychographic attributes; A/B testing based on actual patient behavior; customized analyses based upon past placement or through syndicated offerings; linking first party and pre-defined segments; and finding specific TV shows, networks, or day-parts being viewed by disease state.

Measure and optimize your digital, TV, print, point of care, and CRM-based campaigns. We can help you demonstrate an ROI on your channel of choice or adjust your promotion placement strategy as needed. Our suite of insights includes Measure of Audience Composition and Quality and Conversion Latency.

Create an easy-to-access environment for in-house analytics with our Media Intelligence Hubs. We offer a HIPAA-compliant environment, with hosting options or delivery. These custom environments are supported by our consulting and analytics experts.